Comments on: Power Copywriting Tips

By: Copywriter UK

Copywriter UK — Wed, 21 Nov 2007 10:56:32 +0000

Gary was an asset to the copywriting world, but his work still continues at his website; driven by his sons now I believe. I’d also recommend the works of Claude Hopkins (Scientific Advertising); definitely worth reading in conjunction with David Ogilvy.

By: Stuart

Stuart — Fri, 06 Jul 2007 13:24:58 +0000

Hey guys,

Thanks for the comments.

Jet – give me a PM on the forums and I’ll give you a call.

Sean, Gary’s passing was noted on the Forums.

Scaramouche, enlighten us on Imbralie’s book? Never heard of him, but Robert Cialdini, yes. Fantastic insight into psychology, really.

By: Jet

Jet — Wed, 04 Jul 2007 23:54:47 +0000

Yeap…you sure did a great job in your venture and have done a lot for the local community. I am sure the people appreciate for what you did.

Catching up? My pleasure, let me know when you have some time to spare and I will buy you kopi.

By: Sean

Sean — Mon, 02 Jul 2007 19:27:58 +0000

By the way, Mr. Gary Halbert had passed away recently..

By: Sean

Sean — Mon, 02 Jul 2007 19:24:11 +0000

Hi there,

I haven’t really kept myself updated with the forum so I ‘m not sure if this legendary name was mentioned… Mr. Gary Halbert.

His legacy of Halbert’s letters online are pure marketing gems available for free for people keen in copywriting and marketing.

Many people said he wrote one of the most successful sales letters in the history, which had been mailed to one third of the American population.

Cheers,
Sean

By: Scaramouche

Scaramouche — Sat, 30 Jun 2007 15:24:44 +0000

Hi Stuart, I have just recently going into this topic and there are so many great names out there on power copy writing; some are quoted here. You are right that good copy-writing should be like what a good salesman talks to his prospects, but he needs to know how to “psycho” also! That has to be learned. any thoughts on Robert Imbraile’s book?

By: Stuart

Stuart — Fri, 29 Jun 2007 16:59:58 +0000

All agreed. John Caples was the man I turned to when I started my internet marketing business. His headline helped me convert people into subscribers!

Actually there is another host of copywriters. It’s been discussed on the Forums. Where have you been? I think it’s time to catch up!

By: Jet

Jet — Fri, 29 Jun 2007 02:32:05 +0000

Hello Stuart,

May I add in the following legends as well?

They may not be that well-known among the younger internet crowd
though….

1) John Caples
2) David Ogilvy

People can google them for more info.

I recently gotten Caples’s classic Tested Advertising Methods
from Amazon. For those yet to know him, he’s the guy who
coined, “They Laughed When I Sat At The Piano, …..” fame.

Many people thought the headline was brilliant, the story copy
dazzles even more! It’s a sheer 3 min reading pleasure!

And oh yeah, Dan’s the man! I like his style.

Grumpy as he may be, this guy’s really no sugar-coating
the way he speaks and writes. An absolute master in what he
does.

Jet