Marketing To Women
I’ve made several discoveries recently about the different language used by women compared with men. The study will be made available via a report that I’ll be completing within the next couple of weeks. After poring through a whole load of writings, I’ve found core differences between male marketing messages and female marketing messages. I’ve thought at first that gender balanced sales copies actually might be responsible for pulling more sales conversions. On the other hand, gender imbalanced sales copies actually end up leaving lots of money on the table.
However, after some consideration, I thought that while that might be generally true, there are some points to really iron out – there is the Details-Oriented sales copy compared with the Intuitive-Oriented copy. I’ll give some examples in the report that I’ll release when my time actually frees up… (never…?).
Why is marketing to women too important to ignore? Read the ClickZ report here at http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3379061 and you will be shocked at what you are missing.
23. August 2006 at 5:04 pm :
[...] Marketing is really an art form. If you’ve been paying attention to one of my previous posts, you’d be really hanging on the edge. Marketing to women is going to be one of the biggest trends in the world. And if you are intelligent enough, you will definitely find that women are buying more on the internet now so more than ever. [...]