Internet Marketing Expert Series: How To Construct A Customized Website

Some of you are on your way to develop expertise in internet marketing. that means that online, you need a source of knowledge to help you create better sites. That, I’m willing to do. We’re going back to a renaissance of Dotcom days! Online marketing will rule your life and so you need a great platform to go with that.

I know many of you have heard me talk about things like Joomla and Wordpress to death. I want to talk to you today about a different kind of website – a customized one, which I think everyone ought to have or at least develop.

I’ve been warned many times by my security administrator about the fact that Joomla has security loopholes that I should plug – because I’m using my own server. At the same time, I wish I could have a customized content management system that serves my needs. This was why, no matter how free Joomla was, I had to stop using it. You may have noticed that the main portal on www.InternetMarketingSingapore.com hasn’t been updated for a while.

Blame me for using technology.

So, I decided to create my own website and software. Cost me in excess of US$10k in total, but I can tell you the efficiency of my SEO efforts has been multiplied at least 4-5 times. Plus, with the customized platform, it will allow for a much broader exploration of internet marketing.

How do you construct something like this?

First, you have to play with website structure and functions.

I’m not technically trained, but I get around because I play with software a lot. I see functions and I see processes, put them together, and identify a simpler way to get the results that people want. Sometimes, software that I see in the market are far to complex to use, and I simplify the process.

It takes some time and money, of course. But think of using it to create your business model. I mean, forget affiliate marketing and adsense for a while. Think of selling stuff in the $300 – $500 range. Think of a $500 per month type of membership site, because you will stretch your thinking in a way that will really drive one out of the park.

You have to be acquainted with technology to do technology. So, learn from places like www.EMarketer.com or www.ClickZ.com.

I know these ideas are really abstract for now, but you have to understand the idea I have behind marketing is to create value. Developing excellent platforms with useful functionality turn me into an inventor. Now THAT’s going to make things exciting me – and I like to have fun at it!

Watch out for the latest trends, invent tools that solve a problem, then put those tools in the hands of competent people.