Internet Marketing Expert Series: Find Your Missed Opportunities
I was in the process of investigating affiliate marketing when I realized that many of the internet marketing experts from all over the world are VERY TIGHT with plugging gaps in their sales process.
For example, do you just have “thank you for subscribing”, or do you have an upsell page? Do you have a freebie giveaway? What do you do with that? I’ll bet this simple strategy of plugging gaps in your website structure could easily double your income if you did it right.
In other words, these internet gurus do not leave visitors ANY holes to leave without at least seeing an offer or seeing an upsell. They use so many different opportunities to monetize, I am grimacing at the amount of money I myself am leaving on the table. Sheesh.
Let me go review my own sites as I taste my own medicine…
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20. June 2007 at 8:07 am :
First thing I realize is that I don’t advertise. Maybe I was shy in promotion, but I’ll definitely need cash to pay for the things I’m advertising for. Essentially, I will have to convert many of my pages, especially high content pages, with useful resources that will encourage people to buy.
I’ve also realized I’m missing a lot of exit pop-ups which have been known to convert very highly on exit. As I ponder over all this, I wonder what’s the best way to execute this to plug the holes in my sites.
I find that the site I created with static content tends to pull as many links or traffic along with it. Maybe I will have to create a full repository of content on my website, with great ideas that people can monetize from thereby attracting more links.
11. July 2007 at 5:32 am :
Another missed opportunity is in generating content consistently. Although I am pretty fast in creating content, I haven’t created large pockets of regular downloadable content. In case you haven’t seen, it’s starting to grow on my freebie page!