How To JV With An Internet Marketing Expert

How To JV With An Internet Marketing Expert

Obviously, an internet marketing expert is one who is able to present you
with some kind of value. Unlike what I mentioned in my

GDS article, internet marketing experts who truly are worth their salt,
actually work very hard, have got a real family life, and also in particular,
have not much time to work on JVs with you most of the time!

If that’s the case, Stuart, then why the heck are you writing about how to JV
with internet marketing experts in the first place?! Well, let’s put it this
way. I do believe that in order for you to maximize your credibility, you
definitely need others to pull you up if you’re just starting out. However, you
will need to do far more than just read stuff online or wait for their next
email. You definitely need a proactive stance in becoming a joint venture
partner.

Three Golden Rules For Internet Marketing Joint Ventures

#1 – Everyone’s connected.

Remember that for one, most people who have developed their network would be
plugged in. In fact, the internet marketing community is so plugged in that even
if someone goes "yeah, I think I’ve heard of him" means you’re somewhere in that
league. Many people who have never been brought up from the hidden recesses of
the internet will obviously either not want to, or are not interested in being
connected. And yes, it is still possible to find these people – after all, they
are on the internet doing some kind of business successfully.

Seek them out. Google them. Call them. Then, establish whether you have a
connection with that person or not. This is one of the single most important
elements in becoming connected. Not everyone on the internet likes each other.
Not everyone on the internet wants to promote. It might be odd to you, but there
are inner circles. Alex Mandossian is more closely connected with Mark Victor
Hansen. Yanik Silver is more closely associated with Ted Nicholas. Stephen
Pierce is closely connected with Jay Abraham (and soon Anthony Robbins). While
Alex, Yanik and Stephen have done joint ventures together, I believe that their
potential for long-term joint ventures is very limited, mostly because all three
are leaders in their own direction. When this happens, there’s obviously
potential for collapse in any business. So just because you seek out an internet
marketing expert does NOT mean that it will be a good fit. You need synergy, and
you need great communication to make it work.

#2 – Not everyone will open their doors.

Let’s be totally truthful here. If you want to be a part of an inner circle,
you have to prove it through (1) action, (2) patience and (3) being willing to
play a second tier role. I mean, I’ve approached people before who have ignored
me, sent nasty emails (rare) back to me, or said they would do something but it
didn’t materialize. Under those circumstances, I suppose it would be best if we
just let life move on without burning bridges.

Personally, I have had to put off many joint venture proposals as well.
Sometimes, it isn’t about whether you want to do it or not, it’s just that
there’s no time. I have not had time to do many things. And often, many internet
marketing newbies ask experts to do the impossible – like writing a testimonial
without having any credibility, or producing a downright disgusting product that
will not sell. How can you even expect me to say anything nice about it? So,
sometimes, when I ignore a JV proposal, it’s really out of courtesy, if time
itself is not an issue.

It’s true that many people want to protect their inner circle as well. The
question is – why would anyone want to have YOU in there? Unless you add
significant value to them through your creativity and ideas, the value of you as
an inner circle member will be extremely limited. Ask yourself what you have
that can help these people advance further. Sometimes, the resource is time. If
you are willing to put in time and effort for the maximum benefit of your JV
partners, you will be better able to create a longer term relationship. 

#3 – Some rooms have side doors.

Even if the main door does not open, there are side doors. For instance, I
have paid my way into the doors in order to establish a really good relationship
with some of these very important internet marketers. Consider the fact that I
spent well over US$100k last year. I bought products, I used them and I talked
about them. I wrote testimonials for my friends, invested time in them and
started to work with them in JV projects. I had to put in a HUGE ton of time in
order for that to happen. Now, with the acquaintances I’ve made, a small group
are now close friends. I even write about them in my book.

However, I’m not suggesting that that is going to be your road to riches.
Everyone needs a network, but not everyone has the skills to carry it forward. I
find this very, very disturbing. It means some people don’t have the skills to
build friendships. Sometimes, I wonder if people who start out as entrepreneurs
realize how important this skill is, and that they should have learnt it when
they were much, much younger. I for one, did not have these skills. I mean, it
was non-existent, and to even think that I can be a public speaker today is
probably considered a miracle. But, as I count the years, it has been 14 years
since I started developing my public speaking and leadership skills. Wow!

Sometimes, side doors are available. I didn’t know Jay Conrad Levinson until
I was given an opportunity by his event organizer here to work with him through
a teleseminar. I didn’t know Alex Mandossian until I was given an opportunity by
his event organizer to work with him. Those side doors opened up a completely
new world for me and I truly believe that it is a very powerful way of entering
the right room with the right people. 

Counting The Costs, Taking The Steps

So you know you’ve got to have something to offer. You know you’ve got to pay
a price. At the end of the journey of money making, you still need to ask
yourself a question – are you going to build shallow relationships or deep,
lasting ones? I suggest that you do the latter. Invest in buying books on
relationship building, partnering and communication. This could be your biggest
treasure chest of knowledge that could maximize your online business and let it
grow from strength to strength.