For serious marketers: marketing to women

Marketing is really an art form. If you’ve been paying attention to one of my previous posts, you’d be really hanging on the edge. Marketing to women is going to be one of the biggest trends in the world. And if you are intelligent enough, you will definitely find that women are buying more on the internet now so more than ever.

I hate to say this, but when marketing happens on sales copy, it attracts a whole lot of men. Jo Han, for instance, writes sales copy that really is Alpha Male. Look at http://www.copywritingempire.com/study/. The sales copy there uses words that are extremely strong, and characteristic of Jo Han’s sales copy. Consider looking at http://www.ezinequeen.com/tutorial/index.htm. While I don’t know Alexandria Brown, I do know where the influence comes from and I also know that her copy is a lot more women biased.

For more sample sales copy, look at http://www.AffiliateTrafficMachine.com/ (male gender bias) and now, look at http://www.TeleseminarSecrets.com (gender-balanced). Can you tell the difference?

Here’s an attempt a guy has made to appeal to women. I’m not so sure it’s successful because of the women who buy this product, or because of the men who buy this product. What do you think?

http://catchhimandkeephim.com/10000/ebook/index.asp