Derek Gehl In Action

See Derek in action here:

Also managed to catch the man with a photograph too. In the morning, he was basically covering the strategy for getting traffic and enabling testing and measuring with Google Analytics. In addition, he looked into the idea of Viral Marketing. I think there was probably just enough to tantalize the audience, but he definitely walks his talk – gives content, then promotes (he was promoting an interesting product called Desktop Marketer – this seems to be quite an interesting application – Simon are you watching this?).

I think one of the more apparent things that reinforces my ideas about internet marketing is that information products are the real traffic foundation. Derek talks a lot about the use of free content and newsletters. This was echoed in the membership site concepts I learnt in the UK Underground. I probably will get a chance to interview Liz Sherwood on her membership concepts pretty soon as well… trudging on…