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Just thought I’d let you see the “size” of the crowd we get for internet marketing seminars… and wait till the next one is SO full that you can’t get enough seats! Most likely, there will be several guests coming in to Singapore… incognito!

You may not see her very frequently like this:

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It’s Rosalind Gardner of Superaffiliate Handbook fame! Amazing as it was, I met her and spoke with her about getting together with a cup of coffee. She had actually just planned a trip to Singapore, and I was way too busy to do anything other than meet for that cup of coffee. So, we headed to the Esplanade and had a pretty nice get-to-know. I’m actually looking forward to having her as a teleseminar speaker with our community very soon. Well, if you want to meet her, you’d have to go and hunt her down somewhere in the jungles of Borneo now…

Ros and I shared some of the things we did, and there was a definite agreement that too many people run too many big events and confuse newbies. She had run a teleseminar series with Anik Singal on blogging and it apparently went very well. For someone who is really getting huge troves of traffic to her website, it’s a wonder her book is only selling at $47. Most experts agree it’s way underpriced.

I even read the book 8 times (the last one was after I just met her, and some of the ideas still blow me away). Core lesson is: stick to the basics and keep doing it. Rosalind was definitely a huge surprise to me – unassuming, really nice person with a fantastic sense of humor. If you ever get a chance to meet her, you’ll definitely love her to death.

I have NO QUALMS recommending you to read her newsletter – www.NetProfitsToday.com. In the meantime, grab a copy of her Super Affiliate Handbook. It’s really worth the read, and especially so if you don’t have female internet marketing role models to look up to these days. I’ve been recommending this book for EONS and all I can say is that this should be made as compulsory to internet marketers as the alphabet is to the English language.

This quote jumped out at me:

“In Asia, newly-wealthy women are discovering the enfranchising delights of discretionary shopping, and are approaching routine shopping as fun rather than duty.” Female purchasing decisions were particularly dominant in the skin care and cosmetics sectors, while men dominate all purchases of cigars and camcorders.

Do bear in mind the power of gender bias in your copywriting and your positioning. It’s extremely important for you to be persuasive to the right group of people using the right approach.

Notice the top 10 Consumer Product categories for women:

1. Skin care

2. Color cosmetics

3. Baby food

4. Depilatories

5. Hair care

6. Premium cosmetics

7. Fragrances

8. Medicated skin care

9. Baby care

10. Laundry care.

compare this with the top 10 for men:

1. cigars

2. camcorders

3. beer

4. men’s grooming

5. video games

6. spirits

7. wine

8. DVD/R

9. small electrical appliances

10. digital cameras

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The final analysis is simple: most of the buys are focused externally, but for the ladies, it’s skewed towards family and beauty. For the guys, it’s mainly personal consumption (men are pigs…) and entertainment.

This will definitely be interesting when you do your research to target specific market segments in your niche!

From: http://michelemiller.blogs.com/marketing_to_women/2006/08/moms_online_for.htmlÂÂ

A new survey from Medelia Monitor reports 55% of all moms will be shopping online for back-to-school items this year… a 25% increase from 2005.

Boy, I hope you aren’t ignoring your website and what it can do for you. Are you aware that we stand on the threshold of a completely new way of interacting with consumers? And do you know how to position yourself to rake in the profit from doing it the right way?

Consider this other lady, Holly Buchanan who is also an online marketer who talks a lot about women and marketing. Take a good look at her content here about a recent survey done on how women view technology. I’d bet that the numbers are NOT the same in Asia for the same age group although overall trends would most likely be the same.

I hate to say this, but when marketing happens on sales copy, it attracts a whole lot of men. Jo Han, for instance, writes sales copy that really is Alpha Male. Look at http://www.copywritingempire.com/study/. The sales copy there uses words that are extremely strong, and characteristic of Jo Han’s sales copy. Consider looking at http://www.ezinequeen.com/tutorial/index.htm. While I don’t know Alexandria Brown, I do know where the influence comes from and I also know that her copy is a lot more women biased.

For more sample sales copy, look at http://www.AffiliateTrafficMachine.com/ (male gender bias) and now, look at http://www.TeleseminarSecrets.com (gender-balanced). Can you tell the difference?

Here’s an attempt a guy has made to appeal to women. I’m not so sure it’s successful because of the women who buy this product, or because of the men who buy this product. What do you think?

http://catchhimandkeephim.com/10000/ebook/index.asp

However, after some consideration, I thought that while that might be generally true, there are some points to really iron out – there is the Details-Oriented sales copy compared with the Intuitive-Oriented copy. I’ll give some examples in the report that I’ll release when my time actually frees up… (never…?).

Why is marketing to women too important to ignore? Read the ClickZ report here at http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3379061 and you will be shocked at what you are missing.