Internet Marketing Experts Asia

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Internet Marketing Experts Asia » Posts in 'Marketing To Women' category

Here’s One BIG Audience… And A Surprise Guest!

Internet Marketing Singapore

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Just thought I’d let you see the “size” of the crowd we get for internet marketing seminars… and wait till the next one is SO full that you can’t get enough seats! Most likely, there will be several guests coming in to Singapore… incognito!

You may not see her very frequently like this:

Rosalind Gardner

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Posted in Affiliate Marketing, Featured Internet Marketer, Internet Marketing, Internet Marketing Singapore, Marketing To Women, Online Entrepreneur

Research: Gender and Online Shopping

Just read an interesting article that is relevant to my interests.

This quote jumped out at me:

“In Asia, newly-wealthy women are discovering the enfranchising delights of discretionary shopping, and are approaching routine shopping as fun rather than duty.” Female purchasing decisions were particularly dominant in the skin care and cosmetics sectors, while men dominate all purchases of cigars and camcorders.

Do bear in mind the power of gender bias in your copywriting and your positioning. It’s extremely important for you to be persuasive to the right group of people using the right approach.

Posted in Internet Marketing, Marketing Strategies, Marketing To Women, Research

Marketing To Women

Michele Miller has a blog that talks a lot about marketing to women. I want you to notice the style in which she writes:

From: http://michelemiller.blogs.com/marketing_to_women/2006/08/moms_online_for.htmlÂÂ

A new survey from Medelia Monitor reports 55% of all moms will be shopping online for back-to-school items this year… a 25% increase from 2005.

Boy, I hope you aren’t ignoring your website and what it can do for you. Are you aware that we stand on the threshold of a completely new way of interacting with consumers? And do you know how to position yourself to rake in the profit from doing it the right way?

Posted in Internet Marketing, Marketing To Women

For serious marketers: marketing to women

Marketing is really an art form. If you’ve been paying attention to one of my previous posts, you’d be really hanging on the edge. Marketing to women is going to be one of the biggest trends in the world. And if you are intelligent enough, you will definitely find that women are buying more on the internet now so more than ever.

Posted in Copywriting, General, Internet Marketing, Marketing Strategies, Marketing To Women

Marketing To Women

I’ve made several discoveries recently about the different language used by women compared with men. The study will be made available via a report that I’ll be completing within the next couple of weeks. After poring through a whole load of writings, I’ve found core differences between male marketing messages and female marketing messages. I’ve thought at first that gender balanced sales copies actually might be responsible for pulling more sales conversions. On the other hand, gender imbalanced sales copies actually end up leaving lots of money on the table.

Posted in General, Internet Marketing, List Building, Marketing Strategies, Marketing To Women, Traffic Strategies
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