In my opinion, I think systems are the most valuable part of any Internet marketer’s necessary tool box.  The main reason I’d say this is because after building several systems myself, I’ve realized that different individuals have different ways to interface with the system.  Some people can take my system and use it effectively.  Other people cannot.  The main reason is because they have not arrived at the level of business but maturity to be able to leverage this kind of knowledge.

Another thing that prevents me from talking about systems is that most people in the Internet marketing community aren’t interested in them.  Systems don’t make you money.  Or at least, that’s the impression most people have.  I can draw you  flowcharts all day long, but people want an easy way to make a huge load of money with the least amount of effort. Only those who have experienced internet marketing will be able to do something with it.

This comes back to the mindset in business building.  If you don’t know how to build a business, it’s because you don’t have the blueprint.  You’re online architecture is insufficiently planned. Also, it doesn’t make any sense for me to review my business practices to anyone other than people who might trust and who can give me some kind of significant benefit.

This will change, however, when people begin to realize there is no silver bullet.  You cannot jump into the Internet marketing world and expect to be able to drive profit without a proper set of systems.  This is what I would consider is your business model.  Every business model notes to answer the question “how do I bring prospects and convert them into paying customers so that I can have a sustainable and profitable long-term business?”

If you’re able to answer this question, you will realize that the necessity to track the way you are running your business is very high.  The way in which it track how effectively you convert prospects and customers, and how profitable you can be.  In addition, indeed sustainable cash flow to keep your business running.  These are things that many people in the Internet marketing community never teach you.  In this sense, it is extremely important for them to fail so that they will begin to look at the reality of the situation.

Sounds harsh?  Well, I think many people stupidly fall for many marketing gimmicks.  Even if they weren’t gimmicks, many people don’t have the tenacity to follow through on the things that are doing. So you have a blog, and it isn’t earning you money.  What have you done that you think should be generating you money?  If you don’t even now, how can you make changes to your blogging strategy?  So you have a product and it isn’t selling.  What have you done to think that you should actually deserve any sales in the first place? And if you don’t know, how can you presume that your product will sell?

You have to build a proper business model that begins with the prospect in mind and how you convert them into paying customers.  If you can fill in all the stuff between aspects and cash in your bank account, you will have a proper system that you can track and measure against.

As for my own business system, I teach this stuff literally every day. Wanna use it? Then take action. It’s not difficult to do, and I challenge you to put aside your biases and stop thinking you don’t have to work hard to achieve your goals.

Oh… you wanna stop working hard? That’s another system…

Come by regularly because I’ll be adding to this list frequently. Who knows, you might even get something worth several thousands dollars in value simply from one idea that comes out from these resports.

Just doing a quick search reveals that the Environment is starting to gain some awareness. Most people do not realize that environmentally friendly products are actually going to start gaining momentum.

With new summits and conventions surrounding the environment and tackling global warming, this is an interesting trend that will most probably be a sustaining force in the future. How do I know? I see more ads with the environment in mind.

However, there are fewer affiliate products that I can find on the internet that sell just environmental products.

What does this mean?

Most of the time, people think that building a website is one that sells something. In my opinion, I would beg to differ from that mindset. You should think of websites in at least three or four ways.

Information and News sites. These can be blogs or pure information sites. They are targeted to provide high quality information or to pull information from various locations.
Sales Sites. These can be targeted to sell individual products.
Mall sites. These are targeted to sell many sites.

In this case, when there are no products but a general assurance of future development, do you want to wait until the products are ready before you build a website around it? Imagine you had a website ranked for “computers” before they got hot. Do you know what it could mean?

Environmental products already have a following. Use SEO in order to develop your content there over the long term. Use it to harvest your rewards in the future!

(1) fills a need
(2) exceeds expectations
(3) produces results.

If your product is unable to do these things, you will have a crappy product and something that people will ask for a refund for. So do things right the first time around!

Next, once you have satisfied all the criteria for an excellent product, I want you to start looking at your website. Most people don’t look at websites and optimize the user experience. User experience will vary based on your purpose, so keep focusing on what you want your user to feel. They must have a sense of awe and pride in being on your website, based on the business model you have created. This will require tweaking and updating. People must feel that what you have has been made for them to use. That is what makes them come back over and over.

Finally, you must look at your marketing and traffic approaches. Kelvin Hui recently launched the Traffic Manuscript, which is something you ought to get yourself. It outlines strategy instead of tactics, which is important, even for an experienced internet marketer. Traffic also requires you to apply common sense knowledge about marketing. If your marketing is not working, you need a new strategy, not increased spending!

So, build your product first. If you don’t know how, the Internet Marketing Academy is coming soon, and you should register to take part in this as quickly as you can. At the end of IMA, you’ll have a product ready to be sold. What goes into the product is important – you have to have a great idea and benefit that can be communicated simply to your end buyer.

Next, you have to build a site that is convincing. That means adding functions to your site that make it positive for the user experience. Here’s a list of what people find useful on a site:

ease of navigation
clear instructions
less distractions
clean color scheme
user functionality
credibility devices
effective content (dependent on website purpose)

If you want to find out more about how to do this, again, I’d urge you to join the IMA. If you already have a concept and want someone else to do the development for you, contact me at www.InternetMarketingSingapore.com/custom.

Finally, start driving traffic based on the optimal channel you need to get all the traffic you want coming back over and over. Channel based traffic strategies are seldom talked about, but here are some ideas:

If you have a saturated channel, use a differentiated message
If you have a saturated channel, use a different channel
Use an underestimated channel
Use a synergistic combination of channels
Create your own channel
Borrow and launder someone’s channel (traffic laundering)

Most people I know can’t find the wave to ride, so they create a wave with little effect. However, if something can be used to ride *on*, it becomes easier to sell a product or promote something online.

As usual, if you are in the internet marketing realm itself, you won’t make as much as you might like. Niches are still the way to go, and if you are building a niche site, this will definitely help you to develop virtual real estate.

Start off as an affiliate where you can, then expand your business from there!

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This quote jumped out at me:

“In Asia, newly-wealthy women are discovering the enfranchising delights of discretionary shopping, and are approaching routine shopping as fun rather than duty.” Female purchasing decisions were particularly dominant in the skin care and cosmetics sectors, while men dominate all purchases of cigars and camcorders.

Do bear in mind the power of gender bias in your copywriting and your positioning. It’s extremely important for you to be persuasive to the right group of people using the right approach.

Notice the top 10 Consumer Product categories for women:

1. Skin care

2. Color cosmetics

3. Baby food

4. Depilatories

5. Hair care

6. Premium cosmetics

7. Fragrances

8. Medicated skin care

9. Baby care

10. Laundry care.

compare this with the top 10 for men:

1. cigars

2. camcorders

3. beer

4. men’s grooming

5. video games

6. spirits

7. wine

8. DVD/R

9. small electrical appliances

10. digital cameras

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The final analysis is simple: most of the buys are focused externally, but for the ladies, it’s skewed towards family and beauty. For the guys, it’s mainly personal consumption (men are pigs…) and entertainment.

This will definitely be interesting when you do your research to target specific market segments in your niche!

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I hate to say this, but when marketing happens on sales copy, it attracts a whole lot of men. Jo Han, for instance, writes sales copy that really is Alpha Male. Look at http://www.copywritingempire.com/study/. The sales copy there uses words that are extremely strong, and characteristic of Jo Han’s sales copy. Consider looking at http://www.ezinequeen.com/tutorial/index.htm. While I don’t know Alexandria Brown, I do know where the influence comes from and I also know that her copy is a lot more women biased.

For more sample sales copy, look at http://www.AffiliateTrafficMachine.com/ (male gender bias) and now, look at http://www.TeleseminarSecrets.com (gender-balanced). Can you tell the difference?

Here’s an attempt a guy has made to appeal to women. I’m not so sure it’s successful because of the women who buy this product, or because of the men who buy this product. What do you think?

http://catchhimandkeephim.com/10000/ebook/index.asp

Since I launched the Internet Money Secrets event, people have been talking about it, and while I have around 300 seats to fill, there are 88 taken up already, although the event is in October.

While this may seem far away for you, those who have turned up have found it to be really enlightening, particularly where it comes to Marketing and creating a business opportunity online.

So, heck, even if they don’t turn up to sign up, I think I’m pretty pumped by the fact that I’ve spoken to so many people on a regular basis for internet marketing education. I still feel it’s my responsibility to share the knowledge and add value to the people who are interested in this new business opportunity and need to make the right choices, no matter where they are.

I agree that the income from a successful internet online business can be awesome. But, but, I have no physical products to sell nor have any of the much needed specialised professional knowledge (like advanced taxation, invaluable medical advice etc etc) to give.

First of all, this is the issue with a lot of beginners. The questions are the same. You SHOULD NOT WORRY about having a physical product to sell. Why? There are (1) affiliate programs, (2) private label rights, (3) master resell rights that you can select from.

Second, specialized professional knowledge is NOT A PRE-REQUISITE. I have SEVEN case studies that I will share to prove to you that professional knowledge is not required, and to also show you that people can make a living off anything that they are already currently good at doing, and anything that they LOVE to do.

Come down for the preview, and I’ll share with you how!

www.iMoneySecrets.com