Internet Marketing Experts Asia » How To Start Internet Marketing? http://imasiahub.com/blog From Singapore, Malaysia, Indonesia - Worldwide Tue, 29 Dec 2009 02:01:43 +0000 http://wordpress.org/?v=2.9 en hourly 1 © stuart@stuarttan.com () stuart@stuarttan.com() From Singapore, Malaysia, Indonesia - Worldwide stuart@stuarttan.com No no http://imasiahub.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg Internet Marketing Experts Asia http://imasiahub.com/blog 144 144 Internet Marketing Singapore: “Wake Up Your Idea!” Volume 1.0 http://imasiahub.com/blog/internet-marketing-singapore-wake-up-your-idea-volume-1-0/ http://imasiahub.com/blog/internet-marketing-singapore-wake-up-your-idea-volume-1-0/#comments Tue, 29 Dec 2009 02:01:43 +0000 Stuart http://imasiahub.com/blog/?p=945 plantbulb.tallCreative Commons License photo credit: iEEEj

Okay – for those of you who are not from Singapore, you might think this is  a post about innovation. However, my army sergeant major used to say this all the time and it means “stop dreaming and pay attention” (it’s Singapore slang).

The reason for this post is simple. Internet marketing can be easy. But most of the time, it is not. Why? Because it means you need to be an entrepreneur. You have to be able to stop dreaming and start waking up to reality.

Another friend of my wife asked me “should I go into internet marketing?” and “how fast will I show profits”. For heaven’s sake, these questions are like asking “will I go to heaven”!

Of course you will go to heaven, but do you know how to get there? Do you even have the appropriate belief in a religion to get to their heaven?

Let’s list the issues people have in internet marketing.

1. “How soon to make money?” issue. This is the wrong question to ask. You’re treating this like a business venture, you will know that asking this question is redundant. You will need to:

  • Create a business plan. Do some feasibility tests. Run some numbers using an excel spreadsheet. If you’re not familiar with the area of business, for heaven’s sake don’t treat it like a home run dream plan. Wake up! Look at the facts. If you don’t understand the market and revenue models, investigate. Ask others in the industry. Get a coach. This is the reason why Warren Buffett does not trade in stocks that he doesn’t understand.
  • Explore the concept widely by investigating competitors.
  • Create a business model – a way to run the business, generate revenue, and secure profit. Set your revenue targets.
  • Test it and measure your first effort.

2. “Will Internet Marketing Work?” issue. This is like asking “does a toilet flush work”. Of course it does, but just as all flushes are not made equal, neither are marketers. Wake up to this fact – if you are not a great marketer, what does that mean? Why is it that Nike, for example, outsources their production to various developing countries but focuses only on marketing? Because that is their strength. If you aren’t a good marketer, you either build the skill or you focus on something else and bring in a good marketer into your team.

3. “I have no idea” issue. This is again, a skill problem. If you don’t have the right knowledge and exposure, you will never have an idea. It’s like if you never had a positive vacation experience, you’d probably never wonder if there are other vacation spots to go to. Innovation and creative thinking are among some of the most valued skills that an entrepreneur has to have. If you don’t have this creativity, then you might as well go find a job. The alternative is to invest in learning how to create great business ideas. This will never make you rich because ideas that remain as ideas are just castles in the sky. BUT if you don’t invest in it, you will never be able to get started in the first place.

4. “His model works, so mine should” issue. I think maybe you’ve been watching too much TV? Just because someone created an internet marketing product to sell online does NOT mean that you can create another product in, say, “Positive Thinking” and expect it to work. This is because you can’t see the behind-the-scenes of the business. Does he:

  • pay $50,000 for marketing on the web to make his $1m? Are you willing to do that?
  • have 10 teams of content developers and writers who cost $100,000 a year to pay and motivate? Are you willing to invest in that?
  • have a proprietary system that enables efficiency in the internet age that he spent 5 years perfecting from other modes of business experience? Do you even HAVE business experience? And if you don’t, are you willing to invest 5 years in it?

See, by the time you reach this, you’d have realized that there are things you need to test. I mean budget it and test it. If it doesn’t work, analyze, learn and move on with something else that might work.

In the words of Yoda, “Much you learn, you have”! But you have to start your training somehow.

Good luck!

p.s. if you haven’t gotten a copy of Secrets Of Internet Millionaires yet, or if you haven’t read it 7 times and practiced it for at least 7 runs, you’re not getting any closer than when you first began!

p.p.s. more entrepreneurial mistakes to watch out for coming soon, so bookmark the page and stay tuned!

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]]> http://imasiahub.com/blog/internet-marketing-singapore-wake-up-your-idea-volume-1-0/feed/ 0 Your biggest question about doubling your income with internet marketing? http://imasiahub.com/blog/your-biggest-question-about-doubling-your-income-with-internet-marketing/ http://imasiahub.com/blog/your-biggest-question-about-doubling-your-income-with-internet-marketing/#comments Thu, 26 Apr 2007 03:53:40 +0000 Stuart http://internetmarketingsingapore.com/blog/760/your-biggest-question-about-doubling-your-income-with-internet-marketing/ I decided to start off this post to encourage more of you to learn about internet profit potential, and how you can DOUBLE your income. Some of you will be interested to know how to expand your income potential, so let’s get down and busy with this.

The more questions you post, the more complete the answers will be – all you need to do is to leave a comment and post any question you have about how you can double your income.

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]]> http://imasiahub.com/blog/your-biggest-question-about-doubling-your-income-with-internet-marketing/feed/ 0 Internet Marketing Expert Series: Do things in the right order http://imasiahub.com/blog/internet-marketing-expert-series-do-things-in-the-right-order/ http://imasiahub.com/blog/internet-marketing-expert-series-do-things-in-the-right-order/#comments Sat, 21 Apr 2007 10:36:31 +0000 Stuart http://internetmarketingsingapore.com/blog/756/internet-marketing-expert-series-do-things-in-the-right-order/ In any kind of marketing, we are seeking to ensure that we get our recipe right the first time around. Make sure that when you create your product, you are able to build it to a point where it:

(1) fills a need
(2) exceeds expectations
(3) produces results.

If your product is unable to do these things, you will have a crappy product and something that people will ask for a refund for. So do things right the first time around!

Next, once you have satisfied all the criteria for an excellent product, I want you to start looking at your website. Most people don’t look at websites and optimize the user experience. User experience will vary based on your purpose, so keep focusing on what you want your user to feel. They must have a sense of awe and pride in being on your website, based on the business model you have created. This will require tweaking and updating. People must feel that what you have has been made for them to use. That is what makes them come back over and over.

Finally, you must look at your marketing and traffic approaches. Kelvin Hui recently launched the Traffic Manuscript, which is something you ought to get yourself. It outlines strategy instead of tactics, which is important, even for an experienced internet marketer. Traffic also requires you to apply common sense knowledge about marketing. If your marketing is not working, you need a new strategy, not increased spending!

So, build your product first. If you don’t know how, the Internet Marketing Academy is coming soon, and you should register to take part in this as quickly as you can. At the end of IMA, you’ll have a product ready to be sold. What goes into the product is important – you have to have a great idea and benefit that can be communicated simply to your end buyer.

Next, you have to build a site that is convincing. That means adding functions to your site that make it positive for the user experience. Here’s a list of what people find useful on a site:

    ease of navigation
    clear instructions
    less distractions
    clean color scheme
    user functionality
    credibility devices
    effective content (dependent on website purpose)

If you want to find out more about how to do this, again, I’d urge you to join the IMA. If you already have a concept and want someone else to do the development for you, contact me at www.InternetMarketingSingapore.com/custom.

Finally, start driving traffic based on the optimal channel you need to get all the traffic you want coming back over and over. Channel based traffic strategies are seldom talked about, but here are some ideas:

    If you have a saturated channel, use a differentiated message
    If you have a saturated channel, use a different channel
    Use an underestimated channel
    Use a synergistic combination of channels
    Create your own channel
    Borrow and launder someone’s channel (traffic laundering)
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]]> http://imasiahub.com/blog/internet-marketing-expert-series-do-things-in-the-right-order/feed/ 0 New coaching client – Jacklyn Ker http://imasiahub.com/blog/new-coaching-client-jacklyn-ker/ http://imasiahub.com/blog/new-coaching-client-jacklyn-ker/#comments Mon, 12 Mar 2007 13:01:47 +0000 Stuart http://internetmarketingsingapore.com/blog/729/new-coaching-client-jacklyn-ker/ Jacklyn Ker - A I just started coaching sessions with Jacklyn, who has undergone some major shifts in her life, and managed to climb out of adversity into a postition envied by thousands in Singapore alone.

She was a participant at the Patterns Of Excellence program (Whoosh 19), and shared her story about how she cheated death and came to learn about the value of health and well-being. Now, (though she doesn’t admit it) she is an expert “user” in nutritional immunology.

If you want to read more about that stuff, check her blog.

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]]> http://imasiahub.com/blog/new-coaching-client-jacklyn-ker/feed/ 0 “Scream” @ Rich Schefren http://imasiahub.com/blog/scream-rich-schefren/ http://imasiahub.com/blog/scream-rich-schefren/#comments Thu, 01 Mar 2007 04:05:41 +0000 Stuart http://internetmarketingsingapore.com/blog/720/scream-rich-schefren/ http://InternetMarketingSingapore.com/scream Related PostsRich SchefrenStuart Tan Interviews Rich Schefren - Feb 9th 2007 If you don't know about this event, pleas...Rich Schefren’s Startup To Freedom Video – MUST WATCH!Do yourself a favor and get the two fantastic videos here: Be LuckyBe [...]]]> Yep, you don’t know about this?

Rich’s video is here!

Then click here to get the rest of your videos:-

=> http://InternetMarketingSingapore.com/scream

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]]> http://imasiahub.com/blog/scream-rich-schefren/feed/ 0 What If The Basics Didn’t Have To Scare You Anymore? http://imasiahub.com/blog/what-if-the-basics-didnt-have-to-scare-you-anymore/ http://imasiahub.com/blog/what-if-the-basics-didnt-have-to-scare-you-anymore/#comments Wed, 17 Jan 2007 07:53:25 +0000 Stuart http://internetmarketingsingapore.com/blog/694/what-if-the-basics-didnt-have-to-scare-you-anymore/ I was sitting there and wondering if I ought to get myself a cup of coffee when one of my friends called me and asked me about the internet marketing ‘thingy’ that I was doing. When I started talking, he was SO relieved that he had spoken to me because he had a specific question to address to me, and I could give him a specific answer.

Then, an idea sparked off.

You see, a lot of people have been scared by the basics. No matter what you do or say, they still can’t get over the fact that they have to bite the bullet.

We’re going to do a little more consolidation here in my office in terms of manpower and roles… to get people moving up from beginner status to intermediate status.

The reason is that if you don’t improve in your skills and competence, I can’t discover talent, find out people who have the million dollar potential, and expand my market here in Singapore and the rest of Asia.

If you’re a beginner and you need to know more, I’ll literally be doing hand holding. The rest of you can help chip in by asking beginners to ask their questions. Remember – no effort, no money, no success. Put in a wee bit more effort (I’m just asking you to send in your questions) and I will address them.

I’ll take up to 4 questions per person and put them on a teleseminar for 30 minutes, and everyone else can log in.

To do that, you have to get a calling card. Go to www.InternetMarketingSingapore.com/call for information.

You also need to remember, I’ll be making these 30 minute calls DURING LUNCHTIME.

Every day. Just a conversation with one person, and the rest of you can call in to listen.

You get the benefit of coaching, and I get the benefit of collating useful answers for beginners. FREE. Yep, but this offer is only going to be made available to you during the months of Jan, Feb and March.

==> http://www.InternetMarketingSingapore.com/askstuart/

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]]> http://imasiahub.com/blog/what-if-the-basics-didnt-have-to-scare-you-anymore/feed/ 0 How Do I Find Products To Sell? http://imasiahub.com/blog/how-do-i-find-products-to-sell/ http://imasiahub.com/blog/how-do-i-find-products-to-sell/#comments Mon, 15 Jan 2007 03:26:08 +0000 Stuart http://internetmarketingsingapore.com/blog/814/how-do-i-find-products-to-sell/ How Do I Find Products To Sell?

The simple answer is, it depends on how far you plan to go. There are three courses of action.

#1 – Create your own product. This is the most difficult for a beginner to do, but is still possible if you know how.

#2 – Register with an affiliate network. You can do this instantly at Clickbank.com or CJ.com. Select a product that you can then promote to your blog or website visitors. Please select a product that is relevant to your blog content.

#3 – Source for product manufacturers. I don’t recommend you to do this unless you already have good contacts. This requires knowledge of import, export, warehousing and shipping. If you are not up to it, leave this option alone.

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]]> http://imasiahub.com/blog/how-do-i-find-products-to-sell/feed/ 0 Internet Marketing – How Do I Really Get Started? http://imasiahub.com/blog/internet-marketing-how-do-i-really-get-started/ http://imasiahub.com/blog/internet-marketing-how-do-i-really-get-started/#comments Mon, 15 Jan 2007 03:21:44 +0000 Stuart http://internetmarketingsingapore.com/blog/813/internet-marketing-how-do-i-really-get-started/ Internet marketing presumes that you do not even need a product. Remember – it’s the marketing that counts! If you want to make a decent profit using internet marketing, you need to understand how the process works, and I’ve emphasized this so many times, some of you may think I’m repeating myself silly!

First, pick a spot – any spot. Do your market research properly. If you haven’t heard, I have/have had a teleseminar on with Dr. Ron of www.NicheProf.com. He’s an expert at market research and you too can learn how to do proper research in order to determine if your niche is viable.

Second, find your products. Go to www.Clickbank.com or to www.CJ.com. Register as an affiliate, then seek out products that your target audience would want to purchase. You will need a website to begin.

Third, go to www.IMSupportHub.com/simon. This tool is invaluable and will provide you with more than sufficient leverage to do your email marketing, etc. You will need this, because it’s like your marketing piggybank. Without it, you will be lost and never be able to start. To learn more, get the MP3 that I did with Simon Grabowski and Michael Cheney. If this product has been taken off the list, you might have to refer to this one instead.

Fourth, make sure you know how to build a site. You can use Blogger as a site builder (it’s free – but less control and function). You can also read my FAQ on Web Hosting for Beginners.

Fifth, provide content to your site. PLEASE… do NOT write for a thousand different target groups. Focus on a niche, focus on one solid area, and then recommend products in that area. You will see my input about this in my other post on making affiliate recommendations.

Sixth, start generating traffic. I’m not talking about 50 or 100 people a day. I’m talking 1000 to 5000 a day that turns your site income potential into something substantial. How to generate traffic is covered in several places on this site including this one.

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]]> http://imasiahub.com/blog/internet-marketing-how-do-i-really-get-started/feed/ 0 I’m speechless… http://imasiahub.com/blog/im-speechless/ http://imasiahub.com/blog/im-speechless/#comments Thu, 05 Oct 2006 19:28:20 +0000 Stuart http://internetmarketingsingapore.com/blog/655/im-speechless/ Ok – I woke up this morning with a severely STIFF neck and it was probably because of the morning sprint training I was doing earlier in the day. Then I saw this:

Direct distance tutoring!

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Woah – I just sent a note to the list of friends I have — and suddenly I have a blog which has generated numerous comments (…tears…). Hey – I thought there was nobody visiting this blog!!!

Anyhow, just to let you know, I’m probably going to launch a small learning club online soon, but I’m going to get to the details of it only after my Internet Money Secrets program. This could save you time, and loads of money, while helping me cover basic and recurring expenses. So… let me go think about this, and I’ll have maybe a fortnightly thing to teach basic concepts. Remember, it can’t really be ‘hands-on’ in this way (which is obviously more valuable and therefore costs more), but it would give a much stronger understanding of the more complicated things on the internet.

Thanks once again everyone. Looks like the community is beginning to REALLY come forward.

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]]> http://imasiahub.com/blog/im-speechless/feed/ 0 The Step-By-Step Affiliate Marketing Process http://imasiahub.com/blog/the-step-by-step-affiliate-marketing-process/ http://imasiahub.com/blog/the-step-by-step-affiliate-marketing-process/#comments Thu, 05 Oct 2006 02:08:49 +0000 Stuart http://internetmarketingsingapore.com/blog/653/the-step-by-step-affiliate-marketing-process/ Hey everyone, I’ve been asked to do a step-by-step guidance through affiliate marketing. I must have figured everyone would have got it by now! Well, anyhow, here’s what I’ll do to break it down and make sure you know what you are doing. In fact, why don’t I just throw in some additional stuff into the process while we’re at it.

STEP #1 – Build a site.

If you want to build a site, it’s dead easy. You could probably do this in your sleep. Just remember to use a free resource if you don’t know how to do any HTML stuff. Oh, and even if you do, just check this resource out. It’s REALLY COOL – especially great help for people who are in the stone ages where the HTML and website coding is concerned. In any case, a blog should do just fine.

Come on – it’s not THAT hard to do. You can follow some of the videos here - best of all I made them for FREE. Took me a painful amount of time to structure it and render them, but this is supposed to be a community!

STEP #2 – Search relevant keywords

Remember to go to http://Inventory.Overture.com to get some keywords. If you are hard core, you would buy the keyword software that I use. It’s not cheap, mind you, but saves me the hassle of thinking. Lolz. Always remember to have a keyword that is NON COMPETITIVE. We talked about Results on Google and Searches on Overture in our previews. If you’ve missed it, I won’t be having many for long. Call 62740105 for the educational sessions or register at www.iMoneySecrets.com.

Step #3 – Generate Content

If you know how much effort went into this website, you’d know how much content to create. Essentially, you want targeted content for people to continue to visit your site. Simple thing to do when creating content is to partner up with a writer or pay a ghost writer at www.Elance.com to get your writing done. I’ve also heard a lot about www.Guru.com but I don’t use them… yet. Now… I’m talking about really solid content here, not just cut and paste stuff. If you don’t know where to get them, you can search the public domain as well as article directories. PLEASE do yourself a favor and modify the content so that search engines won’t count them as duplicates.

Step #4 – Search an affiliate network

I suggest you start off with niches available in www.ClickBank.com, www.CJ.com or even www.Amazon.com. Register with them, keep the passwords handy and start pasting some RELATED items in your website/blog.

Step #5 – Continue To Build Traffic

It’s laughable that people generate a site then expect in the next 2 hours to have an avalanche of money coming in. IT DOENS’T WORK THAT WAY. Invite people to visit the site. If your site is junk to them, FIND OUT WHY and improve. If you just dedicate around 10-15 minutes of your time to get people into your site and make the environment safe and friendly, people will come back again.

Step #6 - Get an autoresponder

Now, I’m not privvy to teach this, but when you get this autoresponder, you will learn from the videos that are there. It’s straightforward and after you’re used to it, you’ll be doing it like clockwork. Practice makes perfect.

Why you need this is simple. If you don’t use it, you will end up with passing visitors who won’t get a chance to know that you’ve updated your site. Also, relevant information will lead to you understanding what your visitor wants. Thus, you can send emails and send them to an affiliate link, thereby making commissions off of that.

If any of this sounds too tedious for you, I’ll walk you through the process in my webinar, which I intend to conduct sometime next week. To be informed, please register yourself in the comments box in this post, and I’ll send out a general invite to you, and the passcodes, etc. for my webconference room (which, by the way, I pay US$30 a month for… and if you want to help me recoup this cost without paying money, simply ask a friend to visit my site - that’s it!).

I know it might be difficult to visualize everything right now, but hey – this is as simple as it gets. Affiliate marketing is suitable for anyone, any age, any race, religion, interest group… you name it, as long as you have a way to communicate, you can make money from affiliate marketing.

Now – I’ve done a quick calculation here. I spent over US$25,000 in my first year in internet marketing. I spent US$40,000 this being my second year. Lol – and you are getting this for free.

Listen, I’ll challenge you very simply. If you get this done, I’ll list you on my site at www.SingaporeHallOfFame.com and recognize you as a profitable internet marketer and feature you in an interview so that you can get even more traffic to your site. My criteria? A solid site, a monthly (3 months sustained) of at least S$1000 in extra income from Affiliate Marketing. That’s it!

Not only will you get the recognition, I’ll know that you’re serious, then show you how to get to the $5,000 a month level. After all, no point convincing skeptics out there who don’t believe even a dollar can be made online.

Why am I doing this? Look – let’s be realistic. If I don’t have to spend all my time convincing you, then it’s simpler for me. I’d rather work more with you guys than with the people who are total skeptics. It takes less effort.

Hey – if you are interested in jumping ahead right away, you can let me coach you and guide you for the next year. Yep – 12 months regular consultation. Obviously, that will come at a price, but definitely more targeted. :)

If you’re interested in joining in, then you have to leave a comment below. I’m warning you, only those who are interested in taking that tuition and receiving a positive return on investment within the year should opt in.

If anyone is skeptical, I won’t blame you! Hehe… by the time skeptics come to WANT me as a coach, it’d probably be at least 5 times more expensive to have me as a consultant! ^_^

Anyhow, let’s hope that there are people who appreciate the flow I’ve listed here. No harm just giving it a shot!

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