In my opinion, I think systems are the most valuable part of any Internet marketer’s necessary tool box.  The main reason I’d say this is because after building several systems myself, I’ve realized that different individuals have different ways to interface with the system.  Some people can take my system and use it effectively.  Other people cannot.  The main reason is because they have not arrived at the level of business but maturity to be able to leverage this kind of knowledge.

Another thing that prevents me from talking about systems is that most people in the Internet marketing community aren’t interested in them.  Systems don’t make you money.  Or at least, that’s the impression most people have.  I can draw you  flowcharts all day long, but people want an easy way to make a huge load of money with the least amount of effort. Only those who have experienced internet marketing will be able to do something with it.

This comes back to the mindset in business building.  If you don’t know how to build a business, it’s because you don’t have the blueprint.  You’re online architecture is insufficiently planned. Also, it doesn’t make any sense for me to review my business practices to anyone other than people who might trust and who can give me some kind of significant benefit.

This will change, however, when people begin to realize there is no silver bullet.  You cannot jump into the Internet marketing world and expect to be able to drive profit without a proper set of systems.  This is what I would consider is your business model.  Every business model notes to answer the question “how do I bring prospects and convert them into paying customers so that I can have a sustainable and profitable long-term business?”

If you’re able to answer this question, you will realize that the necessity to track the way you are running your business is very high.  The way in which it track how effectively you convert prospects and customers, and how profitable you can be.  In addition, indeed sustainable cash flow to keep your business running.  These are things that many people in the Internet marketing community never teach you.  In this sense, it is extremely important for them to fail so that they will begin to look at the reality of the situation.

Sounds harsh?  Well, I think many people stupidly fall for many marketing gimmicks.  Even if they weren’t gimmicks, many people don’t have the tenacity to follow through on the things that are doing. So you have a blog, and it isn’t earning you money.  What have you done that you think should be generating you money?  If you don’t even now, how can you make changes to your blogging strategy?  So you have a product and it isn’t selling.  What have you done to think that you should actually deserve any sales in the first place? And if you don’t know, how can you presume that your product will sell?

You have to build a proper business model that begins with the prospect in mind and how you convert them into paying customers.  If you can fill in all the stuff between aspects and cash in your bank account, you will have a proper system that you can track and measure against.

As for my own business system, I teach this stuff literally every day. Wanna use it? Then take action. It’s not difficult to do, and I challenge you to put aside your biases and stop thinking you don’t have to work hard to achieve your goals.

Oh… you wanna stop working hard? That’s another system…

Especially where local marketing is concerned, I would recommend that you devise your own channel for marketing. In other words, create your own newspaper, create your own media, create your own whatever, and then generate value on it. For instance, you know that one offline media you can use is a CD. If you know how to create audio CD content, you can basically create one every month. Each month, leverage on the advertising real estate on your CD covers to generate wealth for yourself.

Of course, few people have actually thought about doing stuff like that.

Remember the ZO cards? They CREATED the media.

Another way to look at this is to buy ambient media. Ambient media refers to outdoor advertising like banners on lamp posts, stickers on the floor, etc. Now, I know many of you are thinking… wait a minute… that’s expensive.

Well, it’s your thinking that makes it expensive. In reality, creative ways to manage these ads can be done. What you have to do, as what Jay Abraham says, is to get the rights of distribution. Then you’re in business!

This itself is a $10 million opportunity for anyone who has a little bit of brain, and a lot of heart to take it on and get the business done.