In my opinion, I think systems are the most valuable part of any Internet marketer’s necessary tool box.  The main reason I’d say this is because after building several systems myself, I’ve realized that different individuals have different ways to interface with the system.  Some people can take my system and use it effectively.  Other people cannot.  The main reason is because they have not arrived at the level of business but maturity to be able to leverage this kind of knowledge.

Another thing that prevents me from talking about systems is that most people in the Internet marketing community aren’t interested in them.  Systems don’t make you money.  Or at least, that’s the impression most people have.  I can draw you  flowcharts all day long, but people want an easy way to make a huge load of money with the least amount of effort. Only those who have experienced internet marketing will be able to do something with it.

This comes back to the mindset in business building.  If you don’t know how to build a business, it’s because you don’t have the blueprint.  You’re online architecture is insufficiently planned. Also, it doesn’t make any sense for me to review my business practices to anyone other than people who might trust and who can give me some kind of significant benefit.

This will change, however, when people begin to realize there is no silver bullet.  You cannot jump into the Internet marketing world and expect to be able to drive profit without a proper set of systems.  This is what I would consider is your business model.  Every business model notes to answer the question “how do I bring prospects and convert them into paying customers so that I can have a sustainable and profitable long-term business?”

If you’re able to answer this question, you will realize that the necessity to track the way you are running your business is very high.  The way in which it track how effectively you convert prospects and customers, and how profitable you can be.  In addition, indeed sustainable cash flow to keep your business running.  These are things that many people in the Internet marketing community never teach you.  In this sense, it is extremely important for them to fail so that they will begin to look at the reality of the situation.

Sounds harsh?  Well, I think many people stupidly fall for many marketing gimmicks.  Even if they weren’t gimmicks, many people don’t have the tenacity to follow through on the things that are doing. So you have a blog, and it isn’t earning you money.  What have you done that you think should be generating you money?  If you don’t even now, how can you make changes to your blogging strategy?  So you have a product and it isn’t selling.  What have you done to think that you should actually deserve any sales in the first place? And if you don’t know, how can you presume that your product will sell?

You have to build a proper business model that begins with the prospect in mind and how you convert them into paying customers.  If you can fill in all the stuff between aspects and cash in your bank account, you will have a proper system that you can track and measure against.

As for my own business system, I teach this stuff literally every day. Wanna use it? Then take action. It’s not difficult to do, and I challenge you to put aside your biases and stop thinking you don’t have to work hard to achieve your goals.

Oh… you wanna stop working hard? That’s another system…

(1) fills a need
(2) exceeds expectations
(3) produces results.

If your product is unable to do these things, you will have a crappy product and something that people will ask for a refund for. So do things right the first time around!

Next, once you have satisfied all the criteria for an excellent product, I want you to start looking at your website. Most people don’t look at websites and optimize the user experience. User experience will vary based on your purpose, so keep focusing on what you want your user to feel. They must have a sense of awe and pride in being on your website, based on the business model you have created. This will require tweaking and updating. People must feel that what you have has been made for them to use. That is what makes them come back over and over.

Finally, you must look at your marketing and traffic approaches. Kelvin Hui recently launched the Traffic Manuscript, which is something you ought to get yourself. It outlines strategy instead of tactics, which is important, even for an experienced internet marketer. Traffic also requires you to apply common sense knowledge about marketing. If your marketing is not working, you need a new strategy, not increased spending!

So, build your product first. If you don’t know how, the Internet Marketing Academy is coming soon, and you should register to take part in this as quickly as you can. At the end of IMA, you’ll have a product ready to be sold. What goes into the product is important – you have to have a great idea and benefit that can be communicated simply to your end buyer.

Next, you have to build a site that is convincing. That means adding functions to your site that make it positive for the user experience. Here’s a list of what people find useful on a site:

ease of navigation
clear instructions
less distractions
clean color scheme
user functionality
credibility devices
effective content (dependent on website purpose)

If you want to find out more about how to do this, again, I’d urge you to join the IMA. If you already have a concept and want someone else to do the development for you, contact me at www.InternetMarketingSingapore.com/custom.

Finally, start driving traffic based on the optimal channel you need to get all the traffic you want coming back over and over. Channel based traffic strategies are seldom talked about, but here are some ideas:

If you have a saturated channel, use a differentiated message
If you have a saturated channel, use a different channel
Use an underestimated channel
Use a synergistic combination of channels
Create your own channel
Borrow and launder someone’s channel (traffic laundering)

Finally – I don’t have to squint reading my OWN posts!

 All things said, it’s been quite a while since I updated my blog, and I thought it would be appropriate, considering that we’re literally relaunching the new Internet Marketing Academy. Yep, it’s the Jumpstart Program on steriods! If you want to be notified about this, you can check out www.InternetMarketingSingapore.com/jumpstart and leave your contact details there. There’s plenty for people to learn, but I am worried about the repercussions. I know some people won’t be too happy that I’ve got to start weeding out the serious people from the real ones, and you’ll realize that we have already started to have the premium stuff on our Platinum Forums.

You can’t see it because the forums are meant only for members of the IMA. I’ll be having some exclusive content there for IMA members to learn from. That will be the key difference in the following months to come. Membership to the platinum forums is either via invitation, or paid subscription only. The joining fee is now $39.97 monthly, with one audio clip and one video presentation monthly, focusing on the things that are on the top of your minds.

When you work really hard to get
a customer, you’d want to service the customer to the point where they buy more
stuff from you. It’s natural. When I walk into a store to buy a shoe, I don’t
want to walk another block just to buy the socks. I’ll just stay there and add
on to the purchase if I need. The same thing happens to any other business.

Service By
Providing The Best Possible Options

I get really paranoid when people
ask me if I have anything else that I would like to offer to them. To me,
getting the offer is one thing, but I think the most important element of the
offer is to ensure that whatever you are giving is at a great deal for them,
especially since they are past customers. They will appreciate you for it and
continue to support you.

How To Get
Customers To Support Your Business?

My opinion of this is really
simple. Build content! I’ve already shared how to create a video, how you can
add new content to your site with simple articles. Just keeping a blog in my
opinion is insufficient. What you need to do is to provide valuable content and
generate useful tools for your audience. For instance, I’m about to
release a brand new service that will eliminate your problems in generating
sales pages. Just punch a few details and you will get the convenience of having
these pages updated for you on a regular basis. Also, since many people are not
technically interested (I say ‘interested’ not ‘inclined’), I’ve also taken the
liberty to have a technical support service which will do two things. First, it
will give you regular web based seminars that will teach you things you need to
know. Second, it will alleviate you from having to do it yourself. I’ll announce
more of this in my subsequent emails to you.